Innovation

INNOVATION AT OUR CORES

Our mindset had been influenced and motivated by the most dedicated people in the world, specifically "The Athletes". They are thriving to become better in their own expertise, to overcome obtacles, improving oneself tirelessly, and ultimately become the best. That is why innovation is at the core of all our products. The choice of materials and how they are manufactured are the two main ways by which our innovation teams can influence the environmental footprint of our products. To mention some examples: Avoiding oil-based plastic helps reduce carbon emissions. Thinner or lighter materials mean less waste and less embedded carbon. Dry-dyeing clothes saves water, chemicals and energy. Approaching the innovation challenge from an environmental perspective helps us make products that are better for consumers and better for the planet, too.

Here are examples of where environmentally friendly innovative ideas and new technologies have been used in the creation of our products:

▼ Parley Ocean Plastic
Parley for the Oceans is an environmental organization and global collaboration network. Founded in 2012 by Cyrill Gutsch, Parley aims to raise awareness for the beauty and fragility of the Oceans, and to inspire and empower diverse groups such as pacesetting companies, brands, organizations, governments, artists, designers, scientists, innovators and environmentalists in the exploration of new ways of creating, thinking and living on our finite, blue planet. We are working with Parley to prevent plastic from entering our oceans and to transform it into high-performance sportswear. Spinning the problem into a solution, the threat into thread. Parley Ocean Plastic™ is a material created from upcycled plastic waste that was intercepted from beaches and coastal communities before reaching the ocean. Parley for the Oceans works with its partners to collect, sort and transport the recovered raw material (mainly PET bottles) to our supplier who produces the yarn, which is legally trademarked. It is used as a replacement for virgin plastic in the making of adidas x Parley products.

▼ Recycle Materials
Using more recycled polyester is a way we seek to improve our environmental footprint while still making high-performance products for the athlete. Polyester is the most common single-used material in our products and, in the future, we aim to replace all virgin polyester with recycled polyester in all products where a solution exists. We set clear internal milestones for product creation teams and have seen great progress throughout the last several seasons.